COGNAK (/‘kön,yak, ‘kän,yak/ noun) is a small creative services and graphic design consulting company founded in early 2013 by Pierce Liefeld. Along with its nimble team of developer partners, COGNAK designs, art directs and develops for a range of clients, using thoughtful design strategy to maximize marketing potential for digital and print media in a spectrum of channels, including full-scale websites and e-commerce shops, packaging design, logo design, branding, digital ads, in-store, OOH collateral, and much more.

Prior to moving to Boston and launching COGNAK, Pierce worked as the Art Director for Social Life Magazine in New York City while earning an MFA from the New York Academy of Art. Before that he earned a BA at GWU, and is originally from Pittsburgh.