COGNAK (/‘kön,yak, ‘kän,yak/ noun) is a small creative services and graphic design consulting company founded in early 2013 by Pierce Liefeld. Along with its nimble team of developer partners, COGNAK designs, art directs and develops for a range of clients, using thoughtful design strategy to maximize marketing potential for digital and print media in a spectrum of channels, including full-scale websites and e-commerce shops, custom WordPress themes, interactive experience design, packaging design, logo design, branding, product photography, digital ads, in-store, out-of-home collateral, and much, much more.
While working as a Brand Manager for two CPG startups in Boston, Pierce decided to launch his own digital studio to focus largely on branding, packaging, and interactive experience design and development. Now serving Los Angeles, California, Pierce initially launched COGNAK in Boston. Prior to COGNAK, Pierce worked as the Art Director for Social Life Magazine in New York City while earning an MFA from the New York Academy of Art. Before that he earned a BA at GWU, and is originally from Pittsburgh.