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hello@cognak.com
Los Angeles, CA
Nor’Easter DigitalMaya Brenner

Formulate

Branding, Logo

3 months · Past
Start a project Currently booking 30–60 days out

Formulate — the logo’s construction on its own 60° grid: a regular hexagon with 4.21 corners, the sprig’s stem parallel to the hexagon’s sides with seven equal dots on two rows, and the rounded wordmark’s shared radii

Formulate — the logo’s path: nine first-round concepts in 38 variations, small (April 2020), with v3-6 picked; eleven refinements of the mark, type and colour; and the final logo, large, on white and on navy